PROJECT OVERVIEW

Role

Freelance Product Designer

Timeline

2023

Team

1 Designer, 3 Engineers

Platforms

Web Dashboard

Stealth B2B Platform

Enterprise Spend Intelligence & Analytics Platform

As a product designer at a startup focused on tracking developer actions and optimizing workflows, I've
collaborated closely with the R&D team and customers.

A development-intelligence platform that unifies signals from GenAI tools, Git repositories, project management systems, and HR data into a single customizable view of how R&D organizations build software. By tracking contributions across code, tickets, and AI-assisted work at the project, team, and individual level on a weekly cadence, it converts fragmented engineering activity into actionable performance, quality, and ROI insights for every stakeholder.

B2B SAAS

DATA VISUALIZATION

DESIGN SYSTEM

MONITORING & ANALYTICS

THE CHALLENGE

Problem

Critical data is scattered across tools with no single source of truth.
Leaders can’t clearly understand productivity, AI impact, or how resources map to business goals.

PAIN POINTS

Data is fragmented across multiple tools with no unified view.

There is no clear way to measure the impact of GenAI on productivity or quality.

Engineering effort is not translated into cost, ROI, or business value.

Leaders are expected to make decisions without reliable, consistent data.

Macbook Pro

Solution

Centralized analytics layer combining all data with tailored views per stakeholder.
Delivers GenAI ROI, productivity, quality, and cost insights to support real
decision-making.

KEY FEATURES

Unifies data from Git, project tools, GenAI, and HR into a single analytics layer.

Quantifies the impact of GenAI on productivity, quality, and development speed.

Combines code and process metrics to reveal trends in performance and quality.

ranslates engineering activity into time, cost, and ROI insights tied to business goals.