Stealth Project
Product Design
OVERVIEW
As a product designer at a startup focused on tracking developer actions and optimizing workflows, I've collaborated closely with the R&D team. This role has provided a deep understanding of development intricacies, allowing me to contribute significantly to the design process. Working alongside the head of R&D, I've created screens and tasks that enhance the user experience and product functionality. Excited to share some of these highlights.
MY ROLE
The first step, I performed competitive analysis, created user flow, style guide and new widget next to the VP R&D
CHALLENGE
The project needed quick solutions to improve the user experience, redesign and create new widgets adapted to customers.
Macbook Air
Competitor NO.1
Key Features
• Cycle time metrics
• Automation bot
• Integration whit Slack
Strength
Intuitive, easy to ues interface
Limitation
No cost or ROI insights
Lacks financial reporting
Competitor NO.2
Key Features
• Code-level reporting
• PR & commit analytics
• Benchmarking
Strength
Detailed insights into code
Limitation
Limited team performance breakdowns
Less-focused on team leaders
Competitor NO.3
Key Features
• Engineering dashboards
• Correlates DevOps data
• Review workflow metrics
Strength
Comprehensive set of reports
Limitation
No deep dive into GenAI impact
Focuses on DevOps practices
COMPETITIVE ANALYSIS
Out of 5 competitors I analyzed in-depth, I’m highlighting 3 here - with their main features, pros and cons.
This is just a snapshot of the full research that guided my design decisions.
Turning Insights into Impact
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Most tools don’t talk money
Added financial indicators to every chart
Quarterly savings comparisons
Tooltips translating % to $
Direct links to JIRA cost items
There’s data, but no depth
Built drill-down capabilities into every widget
Navigation from group → team → individual
Filtering by repo, quarter, or GenAI tool
Quick access to team - specific insights
There’s data, but no depth
Built drill-down capabilities into every widget
Navigation from group → team → individual
Filtering by repo, quarter, or GenAI tool
Quick access to team - specific insights
Add a Title
Add a Title
Add a Title
Most tools don’t talk money
Added financial indicators to every chart
• Quarterly savings comparisons
• Tooltips translating % to $
• Direct links to JIRA cost items
Add a Title
Add a Title
Add a Title
Add a Title
Add a Title
Add a Title
GenAI is present but
not measured.
Built drill-down capabilities into every widget
Navigation from group → team → individual
Filtering by repo, quarter, or GenAI tool
Quick access to team - specific insights
Macbook Air
KEY PERSONAS
I defined two core personas based on internal insights and team input.
Gal Levi
34
VP R&D
“Leading a large and diverse team Organize, and position
each team member effectively..”
Industries:
Tech, CyberSecurity
Employees & Stages:
580, Stage
Company Regions:
USU, Israel
Needs to
Manage budget and operational efficiency
Report team performance to C-level
Spot risks, delays, and inefficiencies
Wants
Drill-down into performance metrics
Code quality trends & cycle time
Clear progress vs. plan (time, budget, delivery)
Needs to
Understand project costs and ROI
Identify and reduce wasted spend
Make data-driven investment decisions
Wants
High-level financial summaries
Clear view of progress vs. budget
Visibility into inefficiencies and risks
Industries:
Tech, B2B SaaS
Employees & Stages:
1,080, Stage
Company Regions:
USU, Israel
Nira Aviv
54
CEO & Founder
“Want to understand the cost of projects and how to
improve the wasted spend.”
Macbook Air
USER FLOW
I mapped the user journey to identify key pain points and opportunities across the experience.
Macbook Air
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Macbook Air
Macbook Air
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Font Name:
Poppins
We chose the "Poppins" font for its excellent legibility and professional aesthetic, ideal for presenting extensive graphs and data in the product.
Inter Light
Poppins Mediom
poppins Bold